SERVICE 01
GTM Strategy & Positioning
ICP definition, audience segmentation, messaging hypotheses tested across segments — with documented learnings that sharpen your value proposition over time.
ICP researchPositioningMessaging tests
GTM · Growth · SEO · CRO — Lyon, France
I'm Saisree Yerra — a growth marketer with 4.5+ years across B2B SaaS and e-commerce. The particles spiralling behind this text are your visitors. My job is the vortex: full-funnel GTM, SEO and CRO that pulls them from first click to revenue. Move your cursor — bend the funnel yourself.
Services
Everything below is something I've executed hands-on — not theory. Engage me for one lever or the whole funnel.
SERVICE 01
ICP definition, audience segmentation, messaging hypotheses tested across segments — with documented learnings that sharpen your value proposition over time.
SERVICE 02
Outbound workflows built in n8n with sequencing logic, targeting rules and branching — fed by Clay enrichment so every message reaches a qualified, well-understood lead.
SERVICE 03
Technical, on-page and authority programs — from hreflang and keyword-cannibalization fixes across 500+ SKUs to localized go-to-market keyword strategy for new markets.
SERVICE 04
Data-driven CRO on the pages that matter: product detail pages, landing flows and Core Web Vitals — because a faster, clearer page converts and ranks at the same time.
SERVICE 05
Behavioural tracking and funnel analysis in PostHog and GA4 to find exactly where users drop off — then translating that data into UX, content and workflow fixes.
SERVICE 06
KPI reporting frameworks, cross-functional campaign coordination and executive-ready performance reporting — so growth work stays measurable and on schedule.
Proof
Full acquisition-to-conversion funnel redesign for an international e-commerce brand (Germany, under NDA).
Data-driven CRO on product detail pages.
Core Web Vitals overhaul that lifted search visibility and conversion together.
Strategic on-page, technical and authority programs for international clients at WEB PLANT.
Full-funnel GTM execution at KAZARTT, an e-commerce business with €3.56M annual revenue.
Scalable outreach campaigns through targeted partner engagement.
Journey
Mar 2025 — Present · Freelance
Outbound automation in n8n, lead enrichment with Clay, ICP validation, messaging experiments, and PostHog funnel analysis to find and fix activation drop-offs.
Mar 2025 — Aug 2025 · 42 Belgium
Ran AWS Bootcamps end-to-end with Amazon and Deloitte stakeholders for 30+ participants; drove 40+ attendees per session for the 'SheLovesToCode' series.
Mar 2024 — Aug 2024 · KAZARTT, Lyon
Owned full-funnel GTM execution contributing €38.4K in revenue over 4 months; turned GA4 behavioural data into UX and content fixes; localized GTM messaging for France.
2022 — 2023 · Freelance (Germany, NDA)
Redesigned the entire acquisition-to-conversion funnel, recovering €49K/month in organic revenue with end-to-end SEO & CRO ownership.
Aug 2020 — Jul 2022 · WEB PLANT, India
Led organic growth for international clients: +24% traffic, $25K+ revenue generated for a key client at $1.2M+ annual scale, 150+ backlinks earned.
2023 — 2025 · ESDES, Lyon
Thesis on blockchain in digital advertising and media: consumer trust, privacy and engagement. Certifications from Anthropic, HubSpot Academy, IE Business School (in progress) and Google.
Stack
How we start
No retainers before trust. We start small, prove value fast, then scale what works.
STEP 01
A 30-minute conversation about your funnel, your goals, and where you suspect the leaks are. No pitch, no pressure — just diagnosis.
STEP 02
I dig into your analytics, SEO, and conversion flow, then deliver a prioritized report: what's leaking, what it's costing you, and what to fix first.
STEP 03
We pick the highest-impact levers and I run them hands-on — GTM, outbound, SEO, or CRO — with KPI reporting so you always see what's moving.
Contact