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ICP research, buying triggers, competitor gaps and customer language, not another vague persona.
Growth marketer · GTM operator
Growth marketing, built as a GTM system.
I connect positioning, SEO, content, outbound, conversion and analytics, then turn what the market teaches us into the next growth move.
Best fit Founder-led B2B SaaS teams (typically 11–50 people), established international e-commerce brands, and tech companies expanding into France or Europe, especially when positioning, pipeline, SEO or conversion has stalled.
GTM operating loopSignal live
01 / LearnMarket signal
02 / FramePosition + message
03 / ReachDemand motion
04 / ProveConversion data
Next best action
Not a campaign. A learning system.
20%reply rate from founder-led outbound
12+discovery calls generated
€49Kmonthly organic revenue recovered
+24%organic traffic growth
01 / The system
One growth system. Four compounding loops.
Growth marketing creates demand across channels. GTM makes those channels learn together by connecting market insight, execution, conversion and revenue instead of treating each as a separate campaign.
02 / Where it stalls
Start at the constraint, not the channel.
Pick the symptom closest to your reality. The scope follows the bottleneck, not a pre-packed list of deliverables.
When buyers do not understand why you
Make the category, customer and value unmistakable.
Turn scattered founder intuition into a focused ICP, a differentiated point of view and messages your market can answer.
ResearchICP and segment model
StrategyPositioning narrative
TestingMessage hypotheses
OutputGTM decision brief
When the right buyers are not entering the funnel
Build demand around signal, relevance and timing.
Combine search intent, founder-led content and precise outbound into one measured acquisition motion.
OutboundSegments and sequences
InboundSEO opportunity map
SystemsClay enrichment workflows
LearningWeekly experiment log
When attention arrives but revenue does not
Find the leak between interest and action.
Read behavioural data, sharpen the journey and make performance visible from first visit to qualified conversation.
DiagnosisFunnel and analytics audit
CROPrioritized hypotheses
PerformanceCore Web Vitals fixes
OpsKPI reporting system
03 / Proof in motion
Growth outcomes, with the GTM system behind them.
Proof across outbound, SEO and conversion. These are not isolated channel wins, but evidence that research, execution and measurement were working together.
B2B growth agency · outbound system
From a network to a repeatable outbound engine.
Defined the ICP and segmentation model, qualified 33% of the founder’s network as high-value decision-makers, and tested one message variable at a time.
20%of outbound messages earned a reply
64%of those replies expressed interest
12+discovery calls
04 / Experience
The work behind the operating system.
GTM, growth, operations and engineering experience across the US, France, Belgium, Germany and India.
Freelance GTM Lead
- Own founder-led outbound end to end for the agency and a client account.
- Defined the ICP and segmentation model, qualifying 33% of the founder's network as high-value decision-makers.
- Ran messaging experiments one variable at a time and delivered a 20% reply rate; 64% of replies expressed interest, generating 12+ discovery calls.
- Built the outbound operating system the team works from and drove 21% organic growth through LinkedIn and search.
PMO Intern | Program & Growth Operations
- Ran AWS Bootcamps end to end with Amazon and Deloitte stakeholders for 30+ participants.
- Drove 40+ attendees per session for the “SheLovesToCode” series.
Digital Marketing Intern | Growth & Funnel Optimization
- Owned full-funnel GTM execution contributing €38.4K in revenue over four months.
- Turned GA4 behavioural data into UX and content fixes.
- Localized GTM messaging for France.
Growth & Conversion | International E-commerce
- Redesigned the full acquisition-to-conversion funnel.
- Recovered €49K/month in organic revenue with end-to-end SEO and CRO ownership.
SEO & Growth Analyst
- Led organic growth programs for international clients, increasing traffic by 24%.
- Generated $25K+ in revenue for a key client operating at $1.2M+ annual scale.
- Earned 150+ high-quality backlinks through targeted authority programs.
Master's in Marketing & Digital Business
- Completed a thesis on blockchain in digital advertising and media, focused on consumer trust, privacy and engagement.
- Certifications from Anthropic, HubSpot Academy, IE Business School (in progress) and Google.
05 / Growth stack
The tools behind growth and GTM.
A working stack grouped by the job each tool does, from finding the right accounts and running campaigns to reading search, product and conversion signals.
Growth + GTM toolchainMotion pauses on hover
01 / Research
Find the signal
ClayEnrichment
Sales NavigatorProspecting
ApifyResearch
02 / Operate
Move the work
HubSpotCRM
PostHogProduct insight
03 / Measure
Read the response
GA4Analytics
Search ConsoleSearch signal
Growth marketer by trade. GTM operator by practice.
My background crosses engineering, SEO, performance marketing and GTM execution. That means I can move from customer language to workflow logic, from search demand to conversion data without losing the commercial thread.
I work best with founder-led and lean teams that want clear thinking, hands-on execution and a learning cadence they can keep.
Where is your growth system losing signal?
Bring the funnel, the target and what you have already tried. Leave with one concrete next move, even if we do not work together.
Want the lower-friction start? Reply to any of my LinkedIn posts and I’ll send you a free, honest read of your site.